Scalable E-Commerce
Hollister Modern Web Platform
As part of a full digital brand refresh, I helped build Hollister’s new global e-commerce platform from the ground up — using Next.js, a headless CMS, and performance-optimized frontend architecture designed to scale with the brand.
Headless Architecture
Decoupled commerce backend using headless APIs and CMS (Hybris) for fully customizable brand experience. Used hybrid rendering with ISR and SSR to ensure fast delivery without sacrificing dynamic content. Designed and developed UI with atomic component patterns — reusable, testable, and scalable.
Every Page, Performance First
We designed and developed each key page of the customer journey — from homepage to checkout — with fast loads, clean code, and modern UX patterns that drive conversion and engagement.
Performance by Design
Lighthouse 90+, image optimization, lazy loading, font strategy, and minimal JS ensured excellent Core Web Vitals.
Next.js, TypeScript, Tailwind, Vite (Storybook for components)
Headless CMS (Hybris)
Azure for deployments (with preview environments)
Image CDN via next/image + Akamai
GA4 for insights
Server side rendering optimization for best performance
What Made This Project a Success
From first commit to full rollout, the Hollister build was a blend of thoughtful engineering, scalable design, and performance-first thinking. Here’s what contributed to its success:
Walk through the Hollister journey
Homepage
Brand-First, Fast-Loading
Built dynamic hero sections, seasonal campaigns, and SSR/ISR content blocks to deliver a stunning and fast first impression.
Product Page
Conversion-Optimized Layout
Feature-rich PDPs with size guides, lazy-loaded media galleries, and optimized third-party scripts (like Klarna, ratings, etc.)
Cart
Instant Cart Feedback
Used client state and Next.js API routes to deliver real-time cart actions with optimistic UI and no reloads.
Checkout
Smooth, Secure & Accessible
Custom-built checkout with step-based UX, strong field validation, and WCAG-compliant forms — integrated with payment APIs..
Product list
Real-Time Filtering & Prefetching
Integrated filter logic, product quick views, and skeleton loading with minimal JS and excellent mobile performance.
Project Visuals & Performance Insights
Here’s a closer look at the frontend in action — from lightning-fast product pages to the tools I used behind the scenes to optimize performance and experience.
